Cyrus int. film festival
Client: Cyrus International Film Festival
Location: Toronto, Ontario
The Cyrus International Film Festival’s visual identity was designed to celebrate Toronto's vibrant multiculturalism while honoring Persian culture and Eastern aesthetics. The poster series incorporates the "window of the soul" concept, symbolized by a striking eye shape, to emphasize the power of perception and storytelling. Each poster reflects a specific theme for the festival’s key nights: teal for opening night, yellow for global cinema, and muted tones for a peaceful closing.
Key elements include custom multilingual typography, bold guest highlights, and textures inspired by Persian art, uniting the series visually. QR codes on the posters provide easy access to festival details, enhancing user experience.
The festival’s website was designed to align with the poster series, maintaining a cohesive visual identity. It highlights the vibrancy of Middle Eastern cultures through the same design elements, ensuring a seamless digital and physical experience for attendees.
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Brand Identity Design: Created a unified visual identity that reflects the festival's diverse spirit and highlights Eastern themes.
Poster Series Design: Made a series of eye-catching posters with the "window of the soul" concept, featuring custom fonts, Persian art textures, and color themes for each festival night.
Website Design: Developed a responsive and engaging website that aligns with the festival's brand identity and showcases Middle Eastern cultures.
Interactive Schedule Cards: Designed interactive cards to showcase featured films and gala nights, suitable for email and website/mobile app integration.
Digital Assets: Created various digital materials, including promotional graphics for social media, ensuring consistent branding across all platforms.
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Poster series (multilingual, with custom textures and QR codes)
Rebrand – New logotype
Website design, consistent with the festival’s visual identity
Digital assets for social media and marketing
This project seamlessly blends traditional Persian art with modern design, offering a visually rich and culturally engaging experience for festivalgoers.
Interactive schedule cards for our client the Cyrus International Film Festival that highlight featured films and gala nights. These cards are optimized for email sharing and can also be seamlessly integrated into the festival’s website and mobile application, ensuring easy access and engagement for attendees.
